Learning from Lawyers: AVVO Lawyernomics 2015, Day 1 Ilene / May 14, 2015 I am excited to attend AVVO’s Lawyernomics 2015 and gain insights into how I can continue to… Read More »
Tricks of the Trade – Making the Most of Your Trade Show Marketing Effort Ilene / October 25, 2012 I recently participated as a volunteer/attendee at a food-oriented consumer show and have summarized a… Read More »
The Benefit of Promoting Benefits (A Lesson for the Driveway Guy) Ilene / June 29, 2011 It’s that time of year. Again! The marketing edict to keep your name in front… Read More »