It’s that time of year. Again!

The marketing edict to keep your name in front of your customers and prospects was nicely followed by the company I hired to sealcoat my driveway last year.  Round about April, I received in the mail a timely reminder: “It’s that time of the year again” when driveways ravaged by the winter snow and salt should be attended to.

Although I’m a homeowner, I’m not “Joe Homeowner”, who maintains his property to the hilt. So I appreciated the reminder (and the associated $25 off coupon) but I wasn’t sure the call to action applied to me, since I’d just had my driveway sealcoated last spring.

My advice to the sealcoating guy…Educate your customer. Advise on the benefits of doing this maintenance annually (or the impact of not doing it annually). If I know whether or why I should schedule the work, I more likely would! What do you think?

For sale is for a 6 foot wide, 40″ high Black tabletop display covered in Velcro Fabric and including:

• 3 center panel section each panel 20″W  X 40″H – internally hinged.
• 2 Velcro Endcaps
• 1 Starlite halogen high intensity lamp
• Lightweight carrying case

Yes, the photo displays blue, but the available display really is BLACK!

According to the wholesaler from whom I bought this item:

Compare shop this unit at $550-$650. This quality display is an outstanding value. Comes packaged in a heavy duty corrugated shipping box for storage. These displays are lightweight, transportable and easy quick setup. These displays are an efficient marketing tool and make a quality impression at any show. This display is adaptable to any standard 6 or 8 foot table as you would find at any trade show or convention center.

It has never been used. I am offering it to EMCCC members for the price of $175, including free delivery within 15 miles of zip 19027.

I purchased this item in early 2009 for a trade show for my company Just Rites, but I decided my concept could be more effectively communicated using a custom designed display, which you can see here:
 

Below is a photo of this display as part of a trade show booth (NOTE: We had to dissipate throngs of interested prospects who had flocked to our booth to get this clean image : )

 
Thanks for looking!

I just came across an article which stood out from the pack! Headline (same as post title) caught my eye and the advice makes good sense. The article was written by Denise Corcoran, a business and leadership coach and CEO of The Empowered Business(tm).